Lance Massey

Lance Massey is a composer and software engineer. He is best known for composing T-Mobile's sound logo, which was later used as the default ringtone on T-Mobile phones. Outside of this, he has composed for several commercials and also co-founded the company NeuroPop, which creates algorithmically composed music to evoke moods. Much of his music in general is composed using algorithms.

Work with T-Mobile
In 1998, Deutsche Telekom had a contest for composing a jingle to be used as their sonic branding. Massey was given a large book of brand guidelines to follow. He submitted the jingle and a year later was informed that he had won. This led to McHale-Barone, a music company he worked at, composing "Hello Hola" for a Deutsche Telekom commercial, which features the jingle repeated throughout. "Hello Hola" was released as a CD single and 12″ vinyl in Germany, both of which feature remixes of the track.

The jingle consists of five notes: C, C, C, E and C, along with a pedal G note. Massey scientifically designed it to be heard once and remembered forever, so he developed an algorithm that followed Deutsche Telekom's logo of •••T•. However, T-Mobile's logo is •T••• instead. Nonetheless, the jingle has become iconic as a result of its heavy marketing and exposure.

Massey was not involved in later remixes of the jingle that appear on various phones, although the original jingle has appeared on some phones too. Due to the work-for-hire agreement, he has not received any royalties for the jingle. For years, the jingle was mistakenly believed to have been composed by Christopher McHale, though he only produced the project which was done through his company McHale-Barone.